Beauty historian Dr. Nicholas explained to Bored Panda that the beauty industry continues to change and grow all the time; wanting to appear effortlessly natural is a popular trend that ebbs and flows. In time, it will be replaced and, eventually, will be in vogue again. “The move toward ‘naturalness’ comes and goes and you can trace it throughout the last century or so,” she said.
“Perhaps though we shouldn’t confuse looking natural with actual naturalness. Skincare, for example, focuses on perfect skin that is poreless, hairless, and filtered to give a youthful, creamy glow, but still looks like real skin. The thing is real skin has blemishes, pores, and imperfections. The new natural is an image of natural that few, if any of us, can actually live up to,” the historian said. “Being on-screen helps with the ability to control lighting and use filters. A silly photo or one that looks unposed and spontaneous adds a sense of charming realness and briefly interrupts the highly curated images to help make them relatable.”
Meanwhile, subreddit founder Sinkingfast’s opinion, there’s a limit to the number of people we can know, so judging them by their appearance, clothing, and behavior is all we really have, even if we don’t choose all aspects of our appearance. “My opinion loosely follows something like Dunbar’s number, the theory that we can only know so many people. We used to live in hunter/gatherer tribes as a species and as cities grew, well, people don’t know people anymore. You can’t know everyone, especially not within a massive city. Even in the age of social media you can only peek into so many lives.”